Publishing blog posts and creating amazing content is a great way to start building an online presence for your business. However, it’s often not enough to create a steady stream of clients and invitations to speak at your industry’s biggest summits. To do that, you’ll need a focused plan that will put you in front of your audience (a.k.a. a visibility plan).
But what, exactly, is a visibility plan? And what does it even mean to “get visible”? A visibility plan is a clearly outlined set of actions that will help put you and your business in front of more people.
Sound like that’s what you’ve been missing? This blog post will walk you through the steps you need to follow to create a perfect visibility plan for your business.
Decide what your goals are
Before you even jump into actually getting visible, you need to decide what your goals are around visibility. Why do you want to increase your visibility? What do you hope to gain by becoming more visible?
When you answer these questions, remember that you’re creating goals for your visibility plan. Your goals should ideally be measurable, so while you can’t measure an increase in visibility, you can measure things like the number of clients book or number of products sold.
If your goal is to increase your visibility so you can book 7 clients per month, that’s a good goal. It lets you know when your efforts have paid off, and it gives you something to strive for.
Define what visibility means to you
The term “visibility” has a lot of meanings, so make sure that you’re taking the time to define what it means to you. Does it mean that more people know who you are? Does it mean that people start tagging you in Facebook groups when your niche comes up?
What does it mean to be visible? Write that question down and answer it. This will help give you an idea of what your view surrounding visibility are, and it can help give you an idea of when you’ve achieved your desired visibility.
Decide how to get visible
Now we’re getting into the technical stuff. It’s time to decide exactly how you want to go about getting your visibility. Before you create a concrete plan, consider the following factors:
Your audience and platforms
You need to know your audience and where they hang out if you want to increase your visibility among them. When talking about platforms for visibility, social media usually comes up, but that’s not the only way to increase your visibility.
Consider guest posting and appearing as a guest on podcasts. That’s a great way to up your visibility and introduce you to a new audience. When you look for places to guest post, be sure that where you’re posting has a similar audience as you. You don’t want to target millennial women and guest post for the AARP.
Do some research before you dive into your visibility plan. You want to be really sure that you’re spending time where the majority of your audience is. You can survey your subscribers and ask them where they spend most of their time or what popular blogs or publications they read.
If your audience hangs out on Instagram, but you’re spending all of your time in Facebook groups, your visibility won’t get you the desired results.
Once you’ve got it figured out, write down which platforms you’ll use in your visibility plan. If you want to guest post, make a list of potential places and brainstorm some idea that would be great for the publication and their audience.
Your time commitment
What kind of time do you have to commit to increasing your visibility? This is a long-term strategy that usually doesn’t pay off in just a few days. You need to have the determination to see things through to the end if you want real results.
Before you start creating your visibility plan, make a commitment to set aside a set amount of time each day to put towards your visibility. This could be anywhere from 30 minutes to a few hours, depending on what kind of time you have.
Use your chosen platforms to help you figure out what kind of time commitment this will require. If you’re trying to up your visibility on Instagram and Facebook, you’ll need to spend more time on your visibility than if you were just gunning for Instagram.
Once you have your platform (or platforms, if you’re using more than one), down, decide what kind of content you’re going to share. You can share tips, strategies, thought-provoking questions or statements, quotes, or freebies.
Whatever you share is ultimately up to you, but it needs to help move you closer towards the goal you set before you started creating your visibility strategy. (There was a reason I had you set a goal for your plan.)
Create content for visibility
Now comes the slightly time-intensive part of this. I suggest creating content for the social media part of your visibility plan in bulk. Write out any tips or strategies that you want to share in a spreadsheet. You can repurpose each tip or strategy for different platforms and keep track of where you posted which tip.
For example, if you have a tip you want to post in a Facebook group and on Instagram, schedule it to go out on two different days. That way, people don’t see you sharing the same content on the same day across multiple channels.
You can also plan out what content you want to share when. This helps you ensure that you’re consistently posting a tip or strategy in a certain Facebook group or on a specific social media platform.
If you’re writing guest posts or preparing for podcast interviews, you’ll have to do those as your schedule and due dates dictate.
Add your content to your content strategy
Once you have your visibility plan content written down and planned out, schedule it into your content strategy. If you have a guest post going live on a certain day, make a note of it and be sure to share it on your social media channels.
Put any social media content you’ve written in your scheduler and be sure to post daily on your platform of choice.
They keys to a successful visibility strategy are going where your audience is and consistency. With those to on your side, your visibility efforts should pay off. Rarely is a visibility plan a short-term win. These generally take a while to give you results, but when they do appear, you’ll be glad you waited and remained consistent.
Ardelia Lee is a content strategist and copywriter who helps small business owners create intentional, goal-oriented content that supports long-term business growth. She’s all about helping business owners serve their clients + grow their businesses through strategic content. Join her free Facebook group for more great tips!