If you’ve started an online business within the past 5 years (give or take a few) then you’ve probably heard just about everyone and their momma sharing the importance of blogging for your business. But what if you’re not a blogger? What if you just don’t have that writer gene and even more so, you have no interest in it whatsoever? I was in that same position when I first heard about blogging for business. Blogging was never a thought for me and I actually had no idea where to start or what to write about.
If this is you too, don’t feel bad, some of us just aren’t blogging people. Heck, maybe you are a writer but you just don’t have the time to write, you’re just too busy working in your business to stop and write a blog post. Even though blogging has grown on me and I now do it without thinking, it took me a long time to get here. With the right tools, a great strategy, and some time, you could have an amazing blog your customers frequent often for advice.
My big secret is outsourcing! Well duh Keeshaun, but let me explain. You can go the usual route and hire a copywriter or ghostwriter to write the posts for your blog. This is a great option and can save you some serious time but it can also be pricey. If you have the budget to do this then I would suggest doing your research and hiring someone that relates to you and your business.
Now if you’re like me and was really bootstrapping your business or you’re like me again and you’re just cheap (IDC, IDC, IDC) then you’re best option is to go with Fiverr. I know, I know, but the side eye isn’t necessary. This actually works. There are so many opinions about Fiverr and a large percentage is bad but I think that’s because they used Fiverr for the wrong thing.
What is Fiverr? Fiverr is an online marketplace offering tasks and services, beginning at a cost of $5 per job performed. In my honest opinion and from my experience, Fiverr is really for simple jobs. So designing your logo or things of that nature is not something you try to get done on Fiverr. But simple things like blog posts and research work are okay to me.
When looking for writers on Fiverr, go for the ones with higher ratings and check out their reviews. I don’t mean just visit the gig page and view the last few reviews left there, I mean click on reviews and read through them. They can give you a good enough idea of the type of work you can expect to receive.
Using Fiverr for your blog posts works because it’s easy, cheap, and editable. Here’s how I did it. I first created a list of blog topics that was relevant to my niche. Depending on how many times per week you are posting to your blog, you might want to come up with a good bit and keep a running list. Once I had a decent list (about 10-15 post) I headed to Fiverr and started my hunt for writers. Notice I said writers and not a writer? I wanted to have different perspectives and different tones of voice that I could work with.
Once I found about 3 writers I felt were able to handle the task, I sent the 3 of them the same exact post to write. This may seem weird and like a waste of money but it gave me insight into their customer service, work time, research abilities, and writing style. Once I found 3 writers that worked for me I then spoke to them about rates and a timeline for writing 4 posts for me. I chose 4 because I was and still am only posting once a week and 4 posts would mean a month’s worth of writing done.
I provided them with the blog posts topics, keywords, word count, and any other important info I needed and paid them to write them. I now had 3 writers, writing 4 blog posts each for less than $100 total. That’s 90 days worth of content! Most of them gave a 7-10 day period before the posts were finished.
Once I got the posts back and they were to my liking (they give revisions) I went through each post and added my personality and increased the word count. I made each post my own by adding in the things I would say or the parts I thought they missed. I also did backlinking to other blog posts on my blog or on other blogs and to products/services I offered.
After editing you pretty much have a brand new blog post (again) and you’re ready to create images and schedule to go live. Blogging really doesn’t have to be a headache and you don’t need to be a writer to do it. Once again, it’s all about working smarter, not harder!